HTBYF: DIY PR and Monetising Content


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Camden Collective
Camden Collective, Auction Rooms, 5-7 Buck Street
United Kingdom




2:00 pm - 5:00 pm


Dress Code:Casual
ID Required: No
Age:All Ages




With Camden Collective




Workshop – How To Write An Effective Press Release

During this one hour workshop, iOla and Nicola our PR experts will take you through the basics of writing a press release, giving you bite-sized chunks of information that you can put into practice straight away!

If you’re asking yourself, why do I need PR? This is the workshop for you.

This workshop will teach you how to effectively communicate yourself and your brand to news outlets and other media as well as your customers.


About our workshop leaders:

Nicola is the founder of the PR and Marketing agency FP Comms. FP Comms is dedicated to promoting ethical businesses and future leading brands.

Nicola has worked in Marketing and PR for over 21 years and is recognised for her natural flair to support and elevate businesses, people and entrepreneurs to the next level.

Nicola’s ambitious, unapologetic approach to success has meant that she has worked with the United Nations, Nottinghill Carnival, Local Authorities and a variety of individuals and businesses across the UK.

She currently runs workshops at the City Business Library focused on brands working with Influencers.

iOla C. Williams is a Cultural Communications Consultant and Events Manager working with and on behalf of the UK’s diverse communities.

iOla spent 8 years working as a freelancer managing accounts for big brands including Asda and Tropical Sun before securing a role as Events Communications Manager at Google.

In 2016 iOla launched 11:11 Communications a consultancy dedicated to raising the profiles of brands within the African-Caribbean using PR and Marketing Communications. Working across sectors, clients have included start-ups like Xsandy’s Hair & Beauty and Shades of Beauty Live, to more established brands including the Precious Awards and Afro Hair & Beauty Live.

Driven by her passion to empower the African Caribbean community, in 2017 iOla organised a sold out event with Dr Boyce Watkins – America’s leading African American economic scholar.  More recently she launched The Thursday Club, a monthly event focused on solutions for the community.


Q&A hosted by:

Jay – Co-Founder of The Fempire Collective, is a graphic designer and workflow controller in investment banking and blogger and a founding member of the Joint 200 charity.

She will be taking us through the Q+A with:


Shama Nasinde – Freelance Journalist

Sharma is a freelance journalist specialising in music, culture and international affairs. She is currently at CNNi and Schön! Magazine, and has worked with Channel 4, The Guardian, and Sky News during the 2017 snap election. Shama was a member of BBC’s Generation 2015 during the UK general election – a panel voicing young people’s opinions across BBC programming. Diverse with a range of interests, she started out at magazines like SUITCASE and Schön! where she interviewed designers, musicians, and celebrities. Shama progressed from intern to junior features editor, to music editor at Schön! where she now handles music features for print and online. Her vast experience working with brands and her journalism background makes her the perfect fit for our boss babe panel.

Corrine Mensah – Model and Youtube Influencer

Corrine is the winner of Ms Curvaceous UK 2018. She uses her influence to encourage women to understand and appreciate their worth. She is the founder of Natural Efya Hair which was born from her love of styling and protecting natural hair. She started doing hair at 6 years old and has never stopped. She also creates YouTube content on her channel ‘Natural Efya’ She uses the platform to encourage and uplift as well as giving hair advice. Corrine has been there and done that. Want to find out her strategy for making and monetising content? You know what to do.

Jean Jollands – Senior Writer on That’s Life magazine

Jean started her career 26 years ago. Starting as a features writer on The Voice newspaper, she went on to become Features Editor of Pride magazine. Since then she has been a sports columnist on the Daily Express, Features Editor of Mother & Baby and Senior Writer on That’s Life magazine. Throughout her career Jean has received hundreds of press releases so has a keen sense of which ones attract journalists, which approaches work best, and how to ensure your approach leads to engaging magazine coverage. As a black journalist who has all too often been the only person of colour in her department, she was very keen to get involved in The Fempire and support its much-needed work. Jean’s experience in journalism, connection to the community and pure passion to share her knowledge is extremely rare and we’re super excited to have her on our panel.


This is the last event in the series.

Early Bird Tickets are available for a limited time

Food and Drinks are provided


That’s not all. You’ll receive a wonderful goodie bag thanks to our sponsors:

Tribal Unicorn Candles

Happy Down Drinks by Boca Rica

Studio Nelle


This event is fully booked.


Free to Register. Post, Promote and Purchase Tickets Online.

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